back to catalogue 
Associations like these are created by the people – both within, and around.
Shared interests always brought people together. Associations in general are the next evolutionary step of that process. ZSPON not only unifies the sector, but ties its bonds altogether – inspires cooperation, gets everyone’s bearings, and guides its members towards prosperity. All this makes it a beacon visible far and wide in Poland.
It was our task to forge the ideas and works of ZSPON into an eye-catching public image that communicates well. Its long original name was a challenge in itself. Trying countless options out on various materials brought us to a design that not only stands out, but also fits many contexts. Aa variety of messages fit within a cohesive framework.
The only downside? It was rejected. The board chose to stick with their old logo. Still, we’re too happy with how it turned out to file it away. The work that is not further introduced is also a practical lesson. Thus, we appreciate every project and collaboration, not only those which see the light of day. Each and every work process gives us something to take away from.
That’s how we choose to remember ZSPON – easy, exciting and as the one that makes the whole team say „No way this is not going to our website.”