Create space, build towards future.
There are places that are straight up unique. Not everyone can always tell at first, but Flota does. They help their clients maximize the potential of their designated space. They put the area in order, providing space for complex buildings, districts and single buildings. Flota works with their clients to improve upon the spot.
Our job was to build this brigade’s image from scratch. Their mission had to shine through the corporate identity. Demolishing and cutting sound rough, so they need to be portrayed as modifying and rectifying. It was just too tempting to create an image that goes against the cliches of the industry.
The logo mark is Flota in action, where they get rid of the old order to create a new. The orange element is a backhoe put to work.
The white field represents a building or other structure that is erased or rearranged. All the elements create a shape of an unconventional ‚F’ letter.
Flota’s mission is to create. They create new spaces that serve new experiences, new moments and occurrences. That’s why each project is so important to them. They need to look forward and find out what will the future look like.
PromoPoint’s mission is to create. We create new spaces that serve new experiences, new moments and occurrences. That’s why each project is so important to us. We need to look forward and find out what will the future look like.