Each action has its consequence, and so the design had to be given a lot of thought.
While creating Prunesti’s branding we wanted to make the value of the company’s long-earned craft to be truly visible. Simultaneously, we’ve adorned it with all the experience in creating unique solutions they’ve gathered over the years.
Classics intertwined with individualism. This is achieved through simple, prestige-invoking colors, and elements of retro, with a fairly modern font and a very ascetic logo.
The logo has been designed using a grid. Geometry and optics allowed for an eye-catching layout. The logo mark is also the basis for repetitive patterns used to pull attention to wherever it is applied.
It is complimented with a serif font that gracefully breaks through the static composition.